Consumer behaviour emerged in the 1940s and 50s as a distinct subdiscipline in the marketing area. Anthropological perspective and methods may be especially helpful in examining these issues. Consumer behaviour and environmental sustainability. In the increasingly competitive world marketplace, companies need to have a deeper insight into consumer e b. The journal of consumer policy examines the behavior of consumers and producers, and fosters communication among parties in the marketplace. Definition of consumer behavior consumer behavior can be defined as the study of psychological, physical and social actions when individuals buy, use and dispose of products, services, ideas, and practices. Lets understand the concept in detail with the help of few examples. What is consumer behavior in marketing and why is it. Journal of international business research and marketing.
To start with it is necessary to define the term consumer behaviour. There are different processes involved in the consumer behavior. The american marketing association definition of marketing. The journal of marketing and consumer behaviour in emerging markets jmcbem is an open access journal. August 20 53 marketing mix and consumer behavior shahram gilaninia1, mohammad taleghani2, nadia azizi3 1department of industrial management, rasht branch, islamic azad university, rasht, iran 2department of industrial management, rasht branch, islamic azad university, rasht, iran.
This special issue analyzes four major topics that show the complexity of consumer behavior from the marketing perspective. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning. Complexity of understanding consumer behavior from the. The most cited articles in the field and within each journal are also examined. The consumer more generally refers to anyone engaging in any of the activities used in our definition of consumer behaviour. Introduction 1 definition of buying behavior buying behavior is the decision processes and acts of people involved in buying and using products. Digital marketing impact on the consumer decision making. Some reflections on its concept, trilogy, relationship with consumer behavior, and marketing implications. The importance of understanding the role of social influence, how others affect our emotions, opinions, or behaviors, in consumption has a long and varied history in the fields of sociology, psychology, and marketing. Consumer behavior refers to the acquisition, consumption, and disposal of time and offerings goods, services, and ideas by decisionmaking units. Understanding consumer behaviour is crucial for the development of effective marketing strategies.
She is a key member of a team exploring how technology can be used to enhance the student learning experience. The definition of consumer behaviour is redefined in the context of services, as the nature of service is significantly different from products. Consumer behaviour is the study of how consumers make decisions about what they need, want, and desire. The jmcbem is indexed in econpapers and ideasrepec. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. Consumer behavior an overview sciencedirect topics. The aim of this study is to determine the impact of the most used tools of sales promotion in retail sector such as. Journal of marketing and consumer behaviour in emerging. All journal articles featured in journal of international consumer marketing vol 32 issue 2. The impact of promotional tools on consumer buying. Articles on consumer behaviour management study guide.
Consumer behavior is pervasive and universal involving, as it does, choices made during the waking moments of virtually all. We define consumer behavior as the actions a consumer takes before, during, and after buying a product. Consumer behavior influences all buying decisions, regardless of the product or service. A consumer goes through several stages before purchasing a product or a service. Some of the factors leading to dissonance post purchase. The submission of manuscripts is free of fee payment. The consumer behavior is the observational activity conducted to study the behavior of the consumers in the marketplace from the time they enter the market and initiate the buying decision till the final purchase is made. It explores consumer dependence on existing social and economic structures, helps to define consumer interests, and discusses ways in which consumer welfare can be fostered or restrained through actions and policies of consumers, industry. Consumer behaviour businessmarketing bibliographies in harvard style. Despite a broad spectrum of disciplines that investigate e. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for. The journal of marketing and consumer behaviour in emerging markets jmcbem is an academic journal which aims at the dissemination of studies from a range of areas including marketing, consumer behaviour, consumer research. Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. Consumer buying behaviour is the process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants.
The impact of consumer behavior on society is also of relevance. Consumer behavior involves services and ideas as well as tangible products. Business dictionary offers the following definition. The impact of values on consumer behaviour article pdf available in international journal of economics and business research 54. European journal of business and management, 4, pp.
Pdf the american marketing association definition of. Issue 2 2012 marketing challenges in serving millennials. Journal of marketing management and consumer behavior. Early studies in online consumer behavior largely sought to. Issue 5 2015 annual conference of the emerging markets conference board. The proposed model, built on gutmans 1982 contributions to meansend theory, consists of four conceptual categories that are linked together.
Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. Social influence and consumer behavior spring 20 curator. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. Purpose the purpose of this research is to identify how the social media marketing impact on the.
Issue 2 2016 social media and big data in consumer behaviour. Impact of digital marketing on consumer purchase behaviour. Consumer behaviour deals with various stages that a consumer goes through before purchasing any product or service. Consumer behaviour definition in the cambridge english. Pdf impact of digital marketing on consumer purchase. Consumer behaviour businessmarketing bibliographies. A case study on dialog axiata with specific reference to social media marketing. Journal of consumer behaviour wiley online library. Journal of consumer marketing jcm is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide. What is the meaning of consumer behavior consumer behavior is the study of consumers and the processes they use to choose, use consume, and dispose of products and services, including consumers emotional, mental, and behavioral responses. This paper presents a conceptual model of meansend theory.
Brand image and consumer behavior brand image has been studied extensively since the 20 th century due to its importance in building brand equity. Issue 7 2011 the first decade emerging issues of the. Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. Consumer behaviour is the study of individuals, groups and organizations decisions with regard to the selection, purchase, use, and disposal of goods, services, ideas, or experiences to satisfy their needs and wants. New research in consumer behavior from harvard business school faculty on issues including behavioral economics, brand loyalty, and how consumers determine the worth of a product. Consumer behavior definition and examples marketing tutor. How do technology stores, particularly those owned by apple and microsoft, affect retail sales and market dynamics at malls.